” Nick Hunter experienced a moment of madness at a fine art auction, which prompted him to investigate the psychology behind it and how the auction industry has created an event uniquely set up to encourage very particular patterns of behavior.”

A comprehensive article published in issue 3 of The Negotiation Society Magazine (https://www.thenegotiationsociety.com/magazine/)

This article highlights the emotions and psychology behind an auction while also highlighting the importance of a good auctioneer and the role they play.

“While auction houses can cultivate a fertile environment for a successful auction, headline-grabbing bids often come down to the skill of the individual auctioneer. A good auctioneer controls the room and exudes confidence. They know how to keep people raising their hands, deftly using social facilitation to their advantage.”

Download the entire article here.

Knowing the necessity of the skills required for auctioneers, AVAA has teamed up with NIDA Corporate to present a bespoke 2-day course the become a successful auctioneer. This indepth course designed to give participants the essential knowledge and communication skills to be a successful auctioneer. More information about this course can be found at here.

For more information about the AVAA and NIDA Corporate Course – The Art of Auctioneering, please email education@avaa.com.au